Style Guide.
With roots stretching back as far as 2017, Horizon Edge Marketing is an evolution of an SEO Copywriting Agency co-founded by Matthias Walsh and Rhys Mckay.
Colours.
With roots stretching back as far as 2017, Horizon Edge Marketing is an evolution of an SEO Copywriting Agency co-founded by Matthias Walsh and Rhys Mckay.
Primary Colours
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Secondary Colours
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Secondary Colours
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Neutral Colours
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Dark Colours
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Gradients
The quick brown fox jumps over the lazy dog
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Deep Horizon
Hex #192726
G 39
B 38
S 100
L 29
S 100
B 58
Headings.
With roots stretching back as far as 2017, Horizon Edge Marketing is an evolution of an SEO Copywriting Agency co-founded by Matthias Walsh and Rhys Mckay.
Primary heading
The quick brown fox jumps over the lazy dog
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Secondary heading
The quick brown fox jumps over the lazy dog
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Sub-Secondary heading
The quick brown fox jumps over the lazy dog
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Body Font
The quick brown fox jumps over the lazy dog
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Buttons.
With roots stretching back as far as 2017, Horizon Edge Marketing is an evolution of an SEO Copywriting Agency co-founded by Matthias Walsh and Rhys Mckay.
Regular Button
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Hover Button
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #303D1C – #51603C
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #303D1C – #51603C
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Outlined Button
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #192726
Button Colour: #19272600
Border Radius: 5px
Border Width: 1px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #192726
Button Colour: #19272600
Border Radius: 5px
Border Width: 1px
Padding: 12, 20, 12, 20px
Regular Button w/ Icon
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #192726
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Hover Button w/ Icon
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #303D1C – #51603C
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #303D1C – #51603C
Border Radius: 5px
Border Width: 0px
Padding: 12, 20, 12, 20px
Outlined Button w/ Icon
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #192726
Button Colour: #19272600
Border Radius: 5px
Border Width: 1px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #192726
Button Colour: #19272600
Border Radius: 5px
Border Width: 1px
Padding: 12, 20, 12, 20px
Only-Text Button
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Only-Text Hover Button
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #C66E2C
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #C66E2C
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Only-Text Button w/ Icon
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #FFFFFF
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Only-Text Hover Button w/ Icon
Font: Arial, 14px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #C66E2C
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Font: Arial, 15px, 500 thickness
Line Height: 20px
Letter Spacing: 1px
Text Colour: #C66E2C
Button Colour: #19272600
Border Radius: 0px
Border Width: 0px
Padding: 12, 20, 12, 20px
Headings.
Our SEO team will monitor the performance of your SEO campaign, providing detailed reports about your search engine results, keyword ranking, and website traffic.
A website may be eye-catching on the surface, but at the end of the day, it’s all about the numbers and seeing what really resonates with your target audience. No theoretical numbers, no projections without basis. ROI matters to our SEO agency. Count on us to track how the work is going, scrap what isn’t cost-effective, and keep pushing the strategies that work.
Do not alter the logo
Some examples of things you should NOT do with our logo
❌ Do not stretch or squeeze it
❌ Don't modificate it
❌ Don't rotate it
❌ Don't change brand colours
❌ Don't break composition of logo
❌ Don't use low resolution logo
❌ Don't use busy background
❌ Don't use low-contrast background